Destination Marketing for Saskatchewan –
A Success Story by Denkzauber

Saskatchewan is part of the Denkzauber portfolio since 2012 in the German market and since 2022 in the UK.

As the official destination marketing agency for Tourism Saskatchewan in Europe, we develop and manage tailored PR, content, and social media strategies – bringing the stories of this vast and captivating province to life for media, trade, and consumers.

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Saskatchewan is one of Canada’s most unique destinations – a land of endless skies, untamed wilderness, and deep cultural roots. Covering more than 652,000 square kilometres, the province offers a remarkable contrast between vibrant cities and remote, soul-stirring landscapes.

Nature is never far away – even in the urban centres of Regina and Saskatoon, wide-open spaces and dramatic scenery are just minutes from downtown. Saskatchewan's “Living Skies” are legendary, with blazing sunsets and starry nights that rank among the darkest and most awe-inspiring in North America.

This destination invites travellers to explore at their own pace:
From outdoor adventures to peaceful escapes, Indigenous tourism to arts and festivals, and wilderness lodges to thriving culinary scenes – Saskatchewan surprises, delights, and leaves a lasting impression. What truly sets it apart is the warm hospitality: visitors are welcomed not as strangers, but like friends of the family.

 

More information about the destination can be found at tourismsaskatchewan.com

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Photo Credit: Tourism Saskatchewan / Paul Austring