Media Relations & Storytelling Lead

 

Lena Kleininger brings over a decade of experience in public relations, media strategy and destination storytelling. As Senior PR Director, she leads our media and influencer relations—developing narratives that resonate across platforms and audiences.

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With a background in media and communication and a deep understanding of market-specific narratives, Lena is a true expert in translating brand stories into media moments that matter. Press events, FAM trips, earned media and crisis communication—she turns them into touchpoints that elevate brand stories and leave a lasting impression.

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Beyond strategy and storytelling, Lena also oversees reporting and performance tracking to ensure every campaign delivers meaningful results.

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When she's not building media relationships or crafting compelling pitches, Lena loves exploring new destinations and spending time outdoors.

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