Media Relations & Storytelling Lead

 

Lena Kleininger brings over a decade of experience in public relations, media strategy, and destination storytelling. As Senior PR Director, she leads media and influencer relations for our international tourism clients—creating narratives that connect across platforms and audiences.

With a background in media and communication and a deep understanding of market-specific narratives, Lena translates brand stories into media moments that matter. From organizing press events and FAM trips to securing earned media coverage and managing crisis communication, she ensures a consistent and credible presence for the destinations we represent.

Beyond strategy and storytelling, Lena also oversees reporting and performance tracking to ensure every campaign delivers meaningful results.

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When she's not building media relationships or crafting compelling pitches, Lena loves exploring new destinations and spending time outdoors.