Public Relations + SEO: A Love Story

Michaela Arnold
Sep 1
3 min read

Updated: Sep 12

How great stories get found—and keep working for you

Digital PR gets people talking. SEO helps people find you when it matters. Combine them and your brand is not only in the news today—it’s discoverable on Google tomorrow, next month, and beyond. Whether you’re in-house or partnering with a Public Relations Agency in Germany, here’s our clear, human way to make it work.

What Digital PR really means

Digital PR is modern press work with a purpose: earn genuine mentions and links from trusted media (newspapers, magazines, trade titles, top blogs). Those links act like recommendations online. The more relevant recommendations you earn, the more confidently Google shows your pages to people who are searching.

The simple difference

Classic PR: “Let’s get press.”
SEO: “Let’s get found.”
Digital PR + SEO: “Let’s get press that helps us get found.”

Why this helps you rank

Real credibility: Mentions and links from respected outlets signal trust.
Topical focus: Consistent coverage around your themes builds authority.
Quality over quantity: A few relevant links beat dozens from off-topic sites.

Why links matter for SEO:

E-E-A-T: Expertise, experience, authoritativeness, trust—journalist citations and expert bios strengthen it.
Topical authority: A drumbeat of coverage on a defined theme (e.g., sustainable travel in Canada) helps pages within that topic cluster rank.
Quality > quantity: A handful of links from relevant, German-language outlets can beat dozens from off-topic sites.

For tourism and destinations, think in ecosystems: national media, regionals, city magazines, trade press (Reiseindustrie), plus travel blogs with real editorial standards.

How we do it at Denkzauber (our 3-step rhythm)

1) Find the story What does your audience fall in love with? We start with questions your audience actually asks. Then we choose one clear angle—a small study, a practical guide, or a simple visual map.

2) Build a helpful page One page in plain language: key takeaway at the top, 1–2 clean visuals, sources credited, fast on mobile, easy to link and share.

3) Share it thoughtfully A short, respectful note to the right journalists. Local angles for regional media. A ready quote from your expert. Quick, kind replies.

What you can expect

Mentions in the right places—national, regional, and trade.
A steady rise in non-brand visits from Google to the page we built.
More newsletter sign-ups, enquiries, or bookings (we connect the dots).
Calm, clear reporting—no mystery metrics.

When this approach shines

You have real substance to share (data, expertise, local knowledge).
You want results that last beyond a single headline.
You value warm, long-term relationships with journalists and partners.

Why Denkzauber

We speak human first—then Google. We blend destination storytelling with light, modern SEO so your message feels good and gets found. We plan carefully, pitch kindly, and measure what matters.

How we show up

Integrated team: PR, content, and SEO working as one—no silos.
Responsive partnership: swift, reliable support when timing is critical.
Transparent reporting: clear dashboards tied to outcomes—not vanity metrics.

FAQs

What’s the difference between Digital PR and classic PR? Classic PR focuses on reputation and message distribution. Digital PR creates useful, cite-worthy content and expert commentary that earn editorial links—boosting your visibility in search.

How long until we see SEO results from PR coverage? Press can land quickly. Search impact usually builds over a few weeks. Many teams see early movement in 2–6 weeks, with gains compounding as you publish more strong stories.

Which KPIs matter most? Quality of coverage (and whether it links), non-brand organic clicks, enquiries/bookings, and—if relevant—partner leads. We keep reporting simple and tied to outcomes.

Ready to try it? Give us one audience question. We’ll turn it into a shareable story, publish the page, and open the right doors—the Denkzauber way.